Identity

Typography

We have two states of typography - Contemporary and Traditional.

A modern sans-serif (Euclid Circular B) shows modernity and innovation. A traditional serif (Tiempos Text) showcases trust and legibility.

Euclid B Medium

Named after the Greek mathematician Euclid, this typeface is pragmatic and geometric in design.

The Medium weight should be used for headers when the type size or format is small.

Euclid B Medium

Usage

Bold Headers

Bold Quotes


Euclid B Regular

Named after the Greek mathematician Euclid, this typeface is pragmatic and geometric in design.

The Regular weight should be used for headers when the type size or format is large.

Both Regular and Medium Euclid can be used on the same document. This would be achieved by using Regular for the larger header, and Medium for a smaller header. This is to ensure a visual consistency where the typeface is used in large and small sizes.

Euclid B Regular

Usage

Headers

Quotes

Subheaders


Tiempos Text Regular

Tiempos is a hardworking, modern serif; that is an updated take on previous serifs with improved functionality and suitability for contemporary use.

The Regular weight should be used for body text.

Tiempos Text Regular

Usage


Substitute fonts

Futura Medium – Euclid B Medium Substitute

Futura Regular – Euclid B Regular Substitute

Times NR Regular – Tiempos Text Regular Substitute

If Tiempos can't be used, Futura should take its place. It's a standard and easily accessible font.

The Regular weight should be used for body text.