Identity

Colour

The RDA colour palette is both consistent and cohesive. The Primary acts as a bold accent colour to reflect our professional stature. Complimented by the dark hues of the Secondary, the RDA colours are modern, whilst also acknowledging tradition.

Primary Palette

Portage Blue 1

Hex 857EEA CMYK 60 53 0 0 RGB 133 126 234 PMS —

Cold Slate 2

Hex A59DF3 CMYK 42 41 0 0 RGB 165 157 243 PMS —

Purple Sand 3

Hex C2BFF4 CMYK 20 22 0 4 RGB 194 191 244 PMS —

Lavender Mist 4

Hex E1DFF9 CMYK 20 22 0 4 RGB 194 191 244 PMS —

Placebo Purple 4

Hex F3F2Fd CMYK 4 4 0 1 RGB 243 242 253 PMS —

Portage Blue and Cold Slate are the preferred primary colours to use, with the three colours thereafter in a supporting capacity.

Secondary Palette

Shikon 1

Hex 2D2028 CMYK 0 29 11 82 RGB 45 32 40 PMS —

Dahlia 2

Hex 4A4149 CMYK 0 12 1 71 RGB 72 65 73 PMS —

Blackwater 3

Hex 6B646A CMYK 0 7 1 58 RGB 107 100 106 PMS —

Suva 4

Hex 8A8489 CMYK 0 4 1 46 RGB 138 132 137 PMS —

Eskimo 5

Hex BFBCBF CMYK 0 2 0 25 RGB 191 188 191 PMS —

Cloud White 6

Hex D4D2D4 CMYK 0 1 0 17 RGB 212 210 212 PMS —

Gainsboro 7

Hex E3E2E3 CMYK 0 0 0 11 RGB 227 226 227 PMS —

White Smoke 8

Hex EEEDEE CMYK 0 0 0 7 RGB 238 237 238 PMS —

Shikon is the preferred secondary colour to use; as in combination with the primary accents, this would create assets that best reflect RDA's new brand identity.

The secondary palette consists of four dark and four light tints of Shikon, in order to provide the necessary flexibility when creating RDA material.

Graph Palette

Dark Imperial Blue 1

Hex 052451 CMYK 100 88 41 38 RGB 05 36 81 PMS —

Purplish Blue 2

Hex 5146F0 CMYK 66 71 0 6 RGB 81 70 240 PMS —

Fennel Flower 3

Hex 7E9FFF CMYK 51 38 0 0 RGB 126 159 255 PMS —

Sky Blue 3

Hex 61DAFF CMYK 62 14 0 0 RGB 97 218 255 PMS —

Copper 4

Hex C45A56 CMYK 0 54 56 23 RGB 196 90 86 PMS —

Coral 3

Hex FF937E CMYK 0 42 51 0 RGB 255 147 126 PMS —

Eucalyptus 5

Hex 3DB39A CMYK 66 0 14 30 RGB 61 179 154 PMS —

For use only when presenting graphs, charts or tables.

This colour palette provides a distinction from the primary and secondary palettes, but also pairs up comfortably with them both too.